Normcore Lives On: Gap CEO Stands By "Dress Normal" Campaign

BuzzFeed - Gap’s soon-to-be CEO acknowledged the campaign is a “work in process,” but the company is “really excited about elements of it.” Gap Inc. Gap's "Dress Normal" campaign, a play on the normcore trend, has been criticized by fashionistas and analysts for missing the mark with its core customers this fall — but the company is standing by it. Dress Normal is "a work in process," digital chief and soon-to-be CEO Art Peck said in an interview with BuzzFeed News this week. "It's working on some dimensions, and then we have work to do on others, which is very typical for the first time out on an advertising campaign. It's got a lot of conversation and a lot of dialogue about it...I've been with the agency and our marketing team, and we're really excited about elements of it, and there are other places where we still need to get it dialed in." Gap unveiled Dress Normal in August. It's been viewed as a nod to normcore, which is the iro